Our consulting, coaching, and education radically transforms systems and builds a critical mass of change agents who pursue joy, healing, and liberation along the continual quest to do better. 

Our Vision:

Amanda Florence Garcia Goodenough (she/her/hers) currently serves as the Lead Executive Officer and Founder of Goodenough Consulting, LLC (GC). She is also a member of the Greater La Crosse Area Diversity Council's (GLADC) Speakers Bureau, a board member for The Pump House Regional Arts Center, co-creator of the Belonging & Mattering Institute, facilitator of deconstructing Karen in the Coulee Region, a cultural guide for the Waking Up White Collaborative steering committee, and co-chair of the La Crosse County Civilian Review Board (CRB). Previously, Amanda served as the Director of the Research & Resource Center for Campus Climate at the University of Wisconsin-La Crosse, where she worked for 17 years.

Amanda has presented and consulted at the international, national, state, and local levels for institutions of higher education, PK-12 school districts, non-profit organizations, governmental agencies, and corporate entities on topics of cultural humility, inclusive company/campus climate, bold leadership, hate/bias prevention & response, white supremacy culture, mattering of Black lives, racial justice, multiracialism, microaggressions, bystander intervention, liberatory activism, social identity development, power & positionality, and healing centered engagement.

Amanda was the 2010 recipient of the Social Justice Achievement Award for YWCA's Tribute to Outstanding Women, and in 2021, Amanda was the recipient of the La Crosse Area Dr. Martin Luther King Jr Leadership Award. Goodenough Consulting, LLC was recognized with the 2023 Black Excellence Award by Black Student Leaders and also received the 2024 Wisconsin Tourism Trailblazer Award for the BaM Institute. In 2025, Amanda received the 2025 Phenomenal Women Award by UWL’s ALANA student organization, while Goodenough Consulting was again recognized with BSL’s Black Excellence Award, nominated for a Governor’s Tourism Award in the Bright IDEA category, and received the Community Partner of the Year award from Explore La Crosse.

Amanda resides in the La Crosse area of Wisconsin with her husband and two kids. She enjoys campfires under starry (bug-free) skies, chronicling life’s adventures through photos and blog posts, exploring paths less traveled, and collecting books she hopes to someday read. A self-proclaimed spreadsheet enthusiast and recovering rule follower, Amanda lives at the intersection of justice, curiosity, and radical hope—often arriving fashionably late for social gatherings due to unsuccessful experiments with time travel.

Meet Our Collaborators

Our Building Blocks

Common Questions

Client Directory: